Plan / Program

In addition to our design, media production and placement services we also offer 2 specialized options created to help maximize your advertising dollars and eliminate advertising waste.

The Plan

We gather the necessary information about your business, customers and market area. We then determine your proper percentage of sales to advertising. An annual marketing plan is created for you that enables you to make the best use of your advertising dollars. This plan will guide your advertising efforts, reduce wasteful spending and maximize your ability to reach potential customers.

What you gain is an advertising budget for an entire year that YOU control and you now have more time to concentrate on your business.

The Program

The program not only provides the services mentioned with The Plan, but also goes an additional step. We act as your in house marketing person. Media representatives will meet with us, freeing up your time. You only need to meet with us instead of multiple people representing the different media. We place and monitor your advertising buys which have all been pre-approved by you eliminating any surprises. We can help you manage your co-op dollars and negotiate to ensure the best possible rate with each media.